My friend Tomek wrote to me today flagging this very good video from Levis. He wrote the following, I cannot agree more! 

"I find it to be a masterpiece of marketing and storytelling. It's super mainstream (too mainstream for my tastes) but still remains authentic. From the technical point of view: look how swift this is - moves fast, never bores. And, what's more relevant, it's about something more: it's not about pants - it's a bout lifestyle and who you are (or should be)."