Beautifully shot and well told story about the Sapeurs, a group of refined gentlemen from Brazzaville, the capital of the Republic of Congo.
A great example of content marketing where the brand is associating itself to the produsction of a very special content. It is not about the beer anymore but about the people that are drinking it and how special you feel
GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out.