Great case study from on the @powtoon blog about the @DollarShaveClub video that went super viral with over 15M views: http://www.powtoon.com/blog/the-dollar-shave-club-viral-video/
And of course the video is there:
Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades.