In these strange times, all seminars or conferences are taking place on Zoom. It is a great tool on many fronts and the recording function helps a lot to keep a trace of what was discussed. But a bit like not everyone is watching a full recording of a conference, not everyone is watching a 2 hours Zoom seminar. Creating a highlight video with key messages discussed during the seminar is a good solution to make the best of these recordings, highlight important messages discussed during the seminar and give a second life to the seminar, especially on social media. But very often the quality of the videos is a weak and the sound is not very good…But with video making, there is alway a creative solution!
In the example below, the industry association for batteries in Europe, RECHARGE, recorded 3 seminars of 1,5 hours each and needed to highlight on Twitter some of the content discussed.
The good surprise is that the visual for the event was using a lot of square images of batteries and applications of batteries such as electric bikes or machines. We used that visual as a base for video and make the quote of the speakers appear in these squares. By doing that, we could use the raw content from Zoom that was recorded in mosaic mode without scaling or cropping too much the recordings. In some cases, we did had only the audio recording of the speaker and we used a picture. All worked really well and the campaign was a success.