Viewing entries tagged
Storytelling

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Skate and fashion

Good mix of skate and fashion in a strange desert town. I particularly like the skaters outfit, very elegant. Female models are giving an interesting contrast. The video was made for a fashion magazine but I could not get instantly which one (l'officiel?).

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777x experience

Great website from Boeing called the 777x galery experience. The nararive is excellent as by scrolling with your mouse you move through a video recorded at the exhibition. Some stops allow to dig more with some videos. Really well made and executed, the only little problem is the end that ends in front of a staircase and propose to go to some corportate websites... Could have been more fun to go out of the window and see a plane passing through...

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The dollar shave club case

Great case study from on the @powtoon blog about the @DollarShaveClub video that went super viral with over 15M views: http://www.powtoon.com/blog/the-dollar-shave-club-viral-video/

And of course the video is there:

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades.

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Super Simple, Super Effective!

Great movie from JC Crew again, super simple and super effective!

We're kicking off #jcrewsmartsun with a splash. Shop our men's and women's swim assortment, including rash guards, here http://bit.ly/1mFxiMk and here http://bit.ly/1rTU6NE. Learn more about J.Crew Smart Sun: http://bit.ly/1qJAnCp

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Facinating documentry on Live Storytelling

Still in chock! really cool documentry! I will come back to it.

Live storytelling is changing our definition of who and what is “creative.” It’s no longer the rarefied skill of a few people. Everyone can be creative nowadays, everyone is their own media company, everyone can participate in stories and ideas are constantly bubbling up from the audience. Produced by Greencard Pictures

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Hilarious Ad!

Worth watching till the end!

HelloFlo http://helloflo.com/ Monthly plans. One-of-a-kind care packages. Awesome advice. Written and Directed by Jamie T. McCelland and Pete Marquis Production Company: Hayden 5 - http://hayden5.com Producer: Todd Wiseman Jr Executive Producer: Milos S.

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When visiting Rome...

Strange things happenned to me all the time but that time was kind of cool. I was in Rome visiting the colloseum like any other tourists when on my way out...

This video is about Lord Vador in Rome

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Whales War

Fantastic website about the story of Sea Sheppards, the iconic warriors defending whales against Japaneese fishers. From a storytelling point of view very innovative and inspiring.

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The Heineken Job Interview

Interesting use of video and storytelling around a job interview that does not go the classic way... Quite fun especially at the end :-)

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

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Apocalypse Snow, 1983

This is where it all started! the first French ski movie, the first snowboard movie... When looking at it now, not much has changed in ski movies nowdays! powder, crazy lines and some jumps! what was really cool at the time was the storyline "to keep the secret of 'la glisse'"... and the good guy snowboarder versus the bad ass monoskiers... very cool! My favourite remains the music that fits really well and could still be used!

Court métrage mythique de Didier Lafond dans lequel les méchants monoskieurs cherchent à dérober le secret de la glisse au gentil surfer. Un prétexte pour filmer de magnifiques images de glisse. Premier opus d'une série de quatre. A regarder en HD, forcément.

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Garage Hard Drink ads

Funny ad for a new drink called Seth Riley's Garage... Nice narative with lots of reference to Silicon valley and what dudes inventing crazy machines.

Be very careful when starting little projects in your garage, they just might end up working too well. Oh, and don't try this at home. And if you do, just try yesterday's date. Seth & Riley's Garage, a kind of genius hard drink. http://www.Facebook.com/SnRgarage.

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Fantastic campaign from Hermes

The new online campaign from Hermes called metamorphose is just amazing; I got hooked to the website for quite long, testing all different worlds they have been creating. The most amazing is that the ultimate French luxury brand does not take itself too seriously, for instance the picture below comes from a movie of a finger skating in the middle of Hermes iconic orange boxes and then going through plenty of products! One of my favorite is also the one for the ski clothes, the most unexpected music matches perfectly girls going down the slopes. 

Lots of inspiration!

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Patagonia’s campaign against consumerism

I have mixed feelings about this campaign coming from a brand that tends to compete on a very consumerist market... But the storytelling behind it is quite good and well excecuted.

Our Common Threads Partnership aims to close the loop on the product life cycle – to make old clothes into new and keep them from ever reaching a landfill or incinerator. Reduce what you buy. Repair what you can. Reuse what you no longer need. Recycle what’s worn out. Reimagine a world where we take only what nature can replace. Join us in the Common Threads Partnership. Together we can reduce our environmental footprint. Produced by Dokument Films http://dokumentfilms.com

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Make Love not War

Interesting ad from Axe deodorant getting away from overly sexualized ads diving a dramatic approach with a nice and sweet ending. Will not convienced me to buy the deodorant but changing my perception of the brand.

In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace™. Help AXE Peace™ and Peace One Day spread peace, one kiss at a time.

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THIS IS A GENERIC BRAND VIDEO.

A disturbing poem published by Timothy McSweeney gave inspiration to a company providing footages for video makers, Dissolve. The result is pretty impressive as images and the voice are blending quite well. Many stereotypes of corportate videos are flagged and illustrated. Can we do corportate videos using these tools again?     

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic The original piece is published on McSweeney’s: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video Narrated by Dallas McClain. Music: “Piano Work 02” by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02

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You are more beautiful than you think

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety.

Only 4 percent of women worldwide think they're beautiful, Dove says. The brief for this project, then, was simple: Make women feel better about themselves. Ogilvy Brazil did so in startling fashion, producing the most intriguing social experiment and most viral video of the year. The agency hired FBI forensic artist Gil Zamora to sketch women (sight unseen) as they described themselves, and then as others described them. The differences in the final sketches are stark, and in a way sad, but also uplifting. "You are more beautiful than you think," said the end line—as simple and perfect a brand statement as there could be. The three minutes of footage from the shoot (edited by Paul Kumpata, following an earlier seven-minute version, edited by Philip Owens) would become advertising's high point this year—a clever and poignant exploration of self-esteem that was as beautiful as the subjects it studied.

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