Good mix of skate and fashion in a strange desert town. I particularly like the skaters outfit, very elegant. Female models are giving an interesting contrast. The video was made for a fashion magazine but I could not get instantly which one (l'officiel?).
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Great website from Boeing called the 777x galery experience. The nararive is excellent as by scrolling with your mouse you move through a video recorded at the exhibition. Some stops allow to dig more with some videos. Really well made and executed, the only little problem is the end that ends in front of a staircase and propose to go to some corportate websites... Could have been more fun to go out of the window and see a plane passing through...
Well made and scary webdocumentry about deep oil drilling. All videos are about 2 to 3 minutes long and the narration is always very focused. In addition the music and the sound are just fantastic and create an atmosphere. Worth getting lost!
Documentry link is there: http://offshore-interactive.com/
Strange and fantastic webproject made by Arte about what they call Devil's Toy: Skateboarding. Several stories from several cities all over the world. The best is the one in Athens with crazy academic professor teaching skateboard at university :-)
Project link is here: http://thedevilstoy.arte.tv/en/
Great case study from on the @powtoon blog about the @DollarShaveClub video that went super viral with over 15M views: http://www.powtoon.com/blog/the-dollar-shave-club-viral-video/
And of course the video is there:
Great movie from JC Crew again, super simple and super effective!
Still in chock! really cool documentry! I will come back to it.
Worth watching till the end!
Strange things happenned to me all the time but that time was kind of cool. I was in Rome visiting the colloseum like any other tourists when on my way out...
Interesting use of video and storytelling around a job interview that does not go the classic way... Quite fun especially at the end :-)
This is where it all started! the first French ski movie, the first snowboard movie... When looking at it now, not much has changed in ski movies nowdays! powder, crazy lines and some jumps! what was really cool at the time was the storyline "to keep the secret of 'la glisse'"... and the good guy snowboarder versus the bad ass monoskiers... very cool! My favourite remains the music that fits really well and could still be used!
Funny ad for a new drink called Seth Riley's Garage... Nice narative with lots of reference to Silicon valley and what dudes inventing crazy machines.
The new online campaign from Hermes called metamorphose is just amazing; I got hooked to the website for quite long, testing all different worlds they have been creating. The most amazing is that the ultimate French luxury brand does not take itself too seriously, for instance the picture below comes from a movie of a finger skating in the middle of Hermes iconic orange boxes and then going through plenty of products! One of my favorite is also the one for the ski clothes, the most unexpected music matches perfectly girls going down the slopes.
Lots of inspiration!
But could not found who took it! too many things on the internet :-)
I have mixed feelings about this campaign coming from a brand that tends to compete on a very consumerist market... But the storytelling behind it is quite good and well excecuted.
Interesting ad from Axe deodorant getting away from overly sexualized ads diving a dramatic approach with a nice and sweet ending. Will not convienced me to buy the deodorant but changing my perception of the brand.
A disturbing poem published by Timothy McSweeney gave inspiration to a company providing footages for video makers, Dissolve. The result is pretty impressive as images and the voice are blending quite well. Many stereotypes of corportate videos are flagged and illustrated. Can we do corportate videos using these tools again?
Only 4 percent of women worldwide think they're beautiful, Dove says. The brief for this project, then, was simple: Make women feel better about themselves. Ogilvy Brazil did so in startling fashion, producing the most intriguing social experiment and most viral video of the year. The agency hired FBI forensic artist Gil Zamora to sketch women (sight unseen) as they described themselves, and then as others described them. The differences in the final sketches are stark, and in a way sad, but also uplifting. "You are more beautiful than you think," said the end line—as simple and perfect a brand statement as there could be. The three minutes of footage from the shoot (edited by Paul Kumpata, following an earlier seven-minute version, edited by Philip Owens) would become advertising's high point this year—a clever and poignant exploration of self-esteem that was as beautiful as the subjects it studied.